I’ve been designing digital products for eleven years. Since last year, I also build them.
I find the point where your user drops off, redesign that point and leave it up and running. Banking, fintech and digital identity — where an interface decision is also a risk decision.
I’ve designed product for
- Davivienda
- Banco Santander
- BBVA
- Siigo
- GSE
Santander and BBVA through OpenSistemas, Spain. Davivienda, Siigo and GSE under direct contract.
— 01 WorkProjects since 2021
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01
Fiable
2025 — presentTenant screening and lease agreements for landlords who rent directly in Colombia. My own product: research, design system, data architecture and build.
Case study (in Spanish) → -
02
Digital identity
GSE · 2025 — 2026bemyself, the digital identity wallet of Grupo Think Digital: market research across Colombia, Latin America, the US and Europe, wallet prototypes for different sectors, and new flows to take friction out of the user journey, starting from the creation of a marketplace for GSE and Letmi with a go-to-market focus. Customer experience optimization across channels such as WhatsApp, landing pages and forms.
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03
ARGOS and FUSION
Santander · BBVA · 2022 — 2024Banco Santander’s global platform for controlling internal financial operations, designed from scratch. And three products for BBVA Spain’s global cybersecurity area.
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04
SuperApp
Davivienda · 2021 — 2022A full redesign of the bank’s app to bring its services together without leaving it. Segmented research, flows and usability testing in the mobility and channels areas.
See more ↓
— 02 How I work
Fewer handoffs, one person accountable for the problem.
For ten years I delivered Figma files for someone else to interpret. Along the way the same thing always got lost: the intent, and with it, fidelity to the project. With Fiable I stopped doing that — I defined the data schema and the security policies, built the application, and integrated payments, e-signature and background checks.
I use artificial intelligence as a technical execution team: I define architecture, scope and security criteria; AI compresses delivery time; I review every delivery. I don’t come from a programming background. What I bring isn’t syntax — it’s product and architecture judgment, and the discipline not to accept what I don’t understand.
— 03 Experience2015 — present
2015 — presentDirector and Product Designer · BCM Studio
2025 — 2026Senior UX/UI Designer · GSE Gestión de Seguridad Electrónica
2022 — 2024Senior UX Designer · OpenSistemas, Spain
2021 — 2022UX/UI Designer · Banco Davivienda
2020 — 2021Design Lead · Siigo
2018 — 2020Design Manager · Controles Empresariales
2016 — 2018Earlier · Ministry of Education, Minuto de Dios, Edupol
— 04 Capabilities
Master’s in Web Analytics, UX and CRO — IEBS Business School · Degree in Graphic Design — Fundación Universitaria Los Libertadores
Spanish (native) · English (actively improving)
Bogotá, Colombia · Hybrid or remote
— 05 ContactBogotá · GMT-5
Is your product stuck between design and development?
Write to me and let’s talk.